Public Relations and Communications

5 Corporate Communications by Mark Campbell

DOI: 10.4324/9781003253815-5

Chapter Contents

1. 5.1 Learning Outcomes
2. 5.2 Introduction to Corporates, Corporate Structures and Corporate Communications
3. 5.2.1 Corporates – Unique Organisations
4. 5.2.2 Corporate Structures
5. 5.2.3 Corporate Communications
6. 5.3 Corporate Governance
7. 5.4 Corporate Purpose, Vision, Aims, Mission and Objectives
8. 5.4.1 Purpose
9. 5.4.2 Vision
10. 5.4.3 Aims
11. 5.4.4 Mission
12. 5.4.5 Objectives
13. 5.5 Organisational Structure, Culture and Management Systems
14. 5.5.1 Structure
15. 5.5.2 Culture
16. 5.5.3 Management Systems
17. 5.6 Corporate Identities and Brands
18. 5.6.1 Corporate Identities
19. 5.6.2 Organisations, Their Publics and Their Stakeholders
20. 5.6.3 Brand Values, Branding and Rebranding
21. 5.6.4 Corporate Logos, ...