Public Relations and Communications

1 The History of Public Relations

DOI: 10.4324/9781003253815-1

Chapter Contents

1. 1.1 Learning Outcomes
2. 1.2 Public Relations in Action
3. 1.3 What Is Public Relations?
4. 1.4 The History of PR
5. 1.5 Conclusion
6. 1.6 For Discussion
7. References

1.1 Learning Outcomes

On finishing this chapter, the reader should be able to:

• Have a critical understanding of what public relations (PR) is and the role that it plays in the modern world.
• Demonstrate an awareness of the origins and history of PR and how they impact on contemporary practice.
• Understand the diversity of the public relations professional's role and develop a deeper understanding of the relationship between PR and media professionals.

1.2 Public Relations in Action

Modern-day public relations ...