Public Relations and Communications

6 Sustainable Public Relations

DOI: 10.4324/9781003253815-6

Chapter Contents

1. 6.1 Learning Outcomes
2. 6.2 Introduction – What Is Corporate Social Responsibility?
3. 6.3 Theory of CSR
4. 6.3.1 Economic Responsibilities
5. 6.3.2 Legal Responsibilities
6. 6.3.3 Ethical Responsibilities
7. 6.3.4 Philanthropic Responsibilities
8. 6.4 Types of CSR
9. 6.4.1 Environmental CSR
10. 6.4.2 Ethical CSR
11. 6.4.3 Philanthropic CSR
12. 6.4.4 Economic CSR
13. 6.5 From CSR to ESG
14. 6.6 Conclusion
15. 6.7 For Discussion
16. References

6.1 Learning Outcomes

On finishing this chapter, the reader should have an understanding of:

• The evolution of Corporate Social Responsibility (CSR).
• The theory of CSR.
• The role of CSR in modern busines and how it works together with PR.

6.2 Introduction – What Is Corporate ...