July 2023
Beginner
238 pages
7h 31m
English
Content preview from Public Relations and Communications
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8 PR for Business
Chapter Contents
8.1 Learning outcomes
On finishing this chapter, the reader should be able to:
- Understand the role public relations (PR) plays in businesses.
- Identify the categories of PR and the differences between each category.
- Measure PR activity and explain how it can provide value and return on investment to an organisation.
8.2 Introduction
In 2010, the environmental organisation, Greenpeace launched a campaign against Nestlé to protest against the unsustainable clearance of rain forests for palm oil. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.