12 Content Creation

DOI: 10.4324/9781003253815-12

Chapter Contents

  1. 12.1 Learning Outcomes
  2. 12.2 Introduction – Content and Angles
  3. 12.3 Examples of Content Creation
  4. 12.4 Tools and Tactics of Content Creation – External Communications
  5. 12.4.1 The Press Release
  6. 12.4.2 Media Pitch
  7. 12.4.3 Media Lists
  8. 12.4.4 Media Interviews
  9. 12.4.5 Case Studies/Real-Life Stories
  10. 12.4.6 Press Conference
  11. 12.4.7 Statements
  12. 12.4.8 Photoshoots and Photocalls
  13. 12.4.9 Videoshoot
  14. 12.4.10 Blogs
  15. 12.4.11 Podcasts
  16. 12.4.12 Hashtags
  17. 12.4.13 Launch Event
  18. 12.4.14 The Experience
  19. 12.4.15 Surveys
  20. 12.5 Tools and Tactics of Content Creation – Internal Communications
  21. 12.5.1 Intranet
  22. 12.5.2 Newsletters
  23. 12.5.3 Emails
  24. 12.5.4 Internal Events
  25. 12.6 Conclusion
  26. 12.7 For Discussion
  27. References

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