CHAPTER 1

100 to 91: Ensuring They Don’t Pull the Proverbial “Trigger”

Chapters are General Themes to Indicate Shifting a Prospect’s Mindset and not all skills will fall under each general theme.

100. Projects an Attractive Appearance

Through the eyes of my pen, I can see almost a universal eye roll. “How is that a skill?” Bear with me. In a world where all potential buyers are suspect of sales people from their conjured images of used car salesmen, telemarketers, spam messages from overseas, and so on, you’re lumped in. I don’t care if you’re the top salesperson at SalesForce, Oracle, Microsoft, and so forth—you’re in there. Actually you may be Suspect #1. Given your success they will treat you like a hypnotist—I’m not going to fall for her ...

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