101 Ways to Improve Customer Service: Training, Tools, Tips, and Techniques
by Glen Arm Lorraine L. Ukens Team-ing with Success Maryland
Chapter 73. Picture Perfect: Communicating Quality
Goal

To communicate perceptions of quality customer service through printed media. Participants will create an advertisement on customer service using specific words and phrases.
Time Required
Approximately 1 hour
Group Size
Subgroups of four or five persons each, with a maximum of thirty participants
Materials

Three 3″ × 5″ index cards and a pencil for each participant
One poster board sheet and a set of felt-tipped markers in a variety of colors for each subgroup
Masking tape for posting
Process
Form subgroups of four or five persons each.
Distribute three index cards and a pencil to each participant.
Explain that individuals have 2 minutes to write on each card one word that relates in some way to customer service.
Allow approximately 2 minutes for completion of the task.
Collect all the cards and shuffle them. Redistribute the cards, providing three to each person.
Explain that each group is to examine the cards and choose the five cards with the words that they feel are most often used in relation to customer service in general.
Allow approximately 5 minutes for discussion and then collect the extra cards from all groups.
Explain that each group will incorporate the selected words into a comprehensive poster advertisement about quality customer ...
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