Chapter 10. Innovation

Innovation distinguishes between a leader and a follower.

—Steve Jobs, Founder of Apple Computer

Innovation is the ability to see change as an opportunity—not a threat.

—Albert Einstein

Don’t confuse the art of the possible with the art of the profitable.

—David Tansley

Capital isn’t so important in business. Experience isn’t so important. You can get both these things. What is important is ideas. If you have ideas, you have the main asset you need, and there isn’t any limit to what you can do with your business and your life.

—Harvey Firestone

Innovating is simply my favorite aspect of being an architect.

One of the chief responsibilities of an architect is to pursue pragmatic innovation. Putting these two concepts next ...

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