The idea of a company being global is nonsense. Businesses are global, not companies.
From the time Jack Welch became CEO at GE, he was convinced that significant opportunities existed for company growth by taking its businesses overseas.
In the early 1980s, few U.S. managers were pushing to globalize. Their businesses had prospered by concentrating on the American market; few saw any compelling reason to change.
The pre-Welch GE, which generated more than 80 percent of its revenues in the United States, was no exception. ...