LEADERSHIP SECRET 29USE E-BUSINESS TO PUT THE FINAL NAIL IN BUREAUCRACY

FROM THE FILES OF JACK WELCH

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There’s no question. Channels will be different. Commerce will be different. People will communicate differently.

Convinced that yet another business revolution was underway, Jack Welch moved aggressively toward the Internet in 1999.

Welch wanted every senior executive at GE to share his passion for this new form of commerce, and he took steps to make that happen. He instructed each of GE’s 12 businesses to select an e-commerce leader. He told the teaching staff at Crotonville to make sure that every class taught at the Leadership Institute in ...

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