June 2020
Intermediate to advanced
382 pages
11h 39m
English
Content preview from 40 Algorithms Every Programmer Should Know
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Market basket analysis
In this book, recommendation engines are discussed in Chapter 8, Neural Network Algorithms. Basket analysis is a simpler way of learning recommendations. In basket analysis, our data contains only the information regarding what items were bought together. It does not have any information about the user or whether the user enjoyed individual items. Note that it is much easier to get this data than it is to get ratings data.
For example, this kind of data is generated when we shop at Walmart, and no special technique is required to get the data. This data, when collected over a period of time, is called transnational data. When association rules analysis is applied to transnational data sets of the shopping carts being ...
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