Actionable rules
Actionable rules are the golden rules we are looking for. They are understood by the business and lead to insights. They can help us to discover the possible causes of an event when presented to an audience familiar with the business domain—for example, actionable rules may suggest the best placement in a store for a particular product based on current buying patterns. They may also suggest which items to place together to maximize their chances of selling as users tend to buy them together.
The following are examples of actionable rules and their corresponding actions:
Rule 1: Displaying ads to users' social media accounts results in a higher likelihood of sales.
Actionable item: Suggests alternative ways of advertising ...
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