June 2020
Intermediate to advanced
382 pages
11h 39m
English
Recommendation systems represent the methods that researchers originally developed to predict items that a user is most likely to be interested in. The ability of recommendation systems to give personalized suggestions on items makes them perhaps the most important technology in the context of the online purchasing world.
When used in e-commerce applications, recommendation engines uses sophisticated algorithms to improve the shopping experience for shoppers and allows service providers to customize products according to the preferences of the users.