Chapter 28. Follow These Principles of Gestalt for Better UX Designs
Erin Malone
In 1910 a group of Austrian and German psychologists developed the principles of Gestalt psychology. Gestalt is defined by the Oxford Dictionary of English (Oxford University Press) as “an organized whole that is perceived as more than the sum of its parts.” These collected principles (or laws) codify our innate visual perceptions and have long been taught to graphic designers and visual communicators as part of a basic design education. UX designers can leverage this perceptual understanding to create more meaningful, intuitive, and useful experiences by incorporating these simple visual principles into our designs.
The overarching Law of Simplicity states that people inherently group things together in their mind to simplify them and make meaning through that grouping. Our brains perceive patterns and complete shapes even when there is significant missing information. The following laws go into more granular detail about different ways that every UX designer can apply these principles to make designs more intuitive for users:
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The Law of Proximity states that objects close to each other are easily grouped in the mind’s eye. In UX design, if we group buttons and controls together, it’s implied that these controls are related. For example, we can use this principle in navigation groupings and footer ...
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