May 2021
Beginner
295 pages
8h 35m
English
Content preview from 97 Things Every UX Practitioner Should Know
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Chapter 75. Bring Rapid User Research Methods to Agile Teams
Bob Thomas
When I started my 12-year career at a Fortune 100 company as Director of UX Research, my goals included increasing the visibility of UX research and establishing a research strategy. Philosophically, that strategy was simply understanding our customers’ needs. Pragmatically, I would describe it as “test early and often.”
Traditional UX Research Methods
We did plenty of qualitative usability research using “think-aloud” protocols. We recruited participants and moderated sessions using task-based scenarios, such as: “Imagine you bought a new car and want to insure it. Please show me what you would do.” Participants told us what worked for them and where their pain points were. Typically, these studies took 45–60 minutes and involved 10–12 participants. We watched and listened to users—but our stakeholders never did.
It took a total of five weeks for these traditional usability studies:
Two weeks: Recruiting participants and preparing for usability sessions
One week: Running usability sessions
Two weeks: Preparing a readout for our stakeholders, who didn’t watch any sessions
We knew five weeks was not going to work in Agile.
Lean UX Research Methods
Beginning in 2015, our UX research team incorporated new usability methods to better meet the needs of our Agile teams. We focused on the actual experience under ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.