Chapter 32. Turn Poorly Constructed Criticism into Actionable Feedback
Jesse Nichols
As UX professionals, our job is to facilitate empathy and bring stakeholders together at the table. For this reason, it is important to solicit feedback at every step of the design process. But unlike our UX colleagues, stakeholders aren’t always trained in the importance of empathy with others. Their feedback may come with unnecessary and maybe even insulting baggage attached. It’s easy to take this type of feedback personally and disregard it. But when we do, we miss opportunities to improve our design. For this reason, designers must learn to parse out constructive criticism from even the most harshly delivered feedback.
The Big Bad Stakeholder
I’ve presented design work to countless stakeholders. Most of the time, their feedback is useful. But on occasion, I will receive a comment that feels more like an insult.
Is that because they are mean? Maybe. But more likely they are struggling to articulate around a complex topic. Unable to express their intent, they simplify their negative feelings into an unhelpful, generalized critique. Luckily, our experience with qualitative research has prepared us for this situation. In fact, we are uniquely armed with the skills to translate their feelings into actionable feedback.
A Simple Misunderstanding
I was once tasked with redesigning the home page ...
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