May 2021
Beginner
295 pages
8h 35m
English
Content preview from 97 Things Every UX Practitioner Should Know
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Chapter 34. Learn the Difference Between UX and UI from a Bicycle
Joe Wilson
It’s essential to understand the connection between UX and UI before designing or developing products. One of the more memorable pieces of wisdom a brilliant creative director shared with our team explained the difference between UX and UI by using a bicycle. Here’s how he broke it down.
UI: User Interface
The user interface would include things like these:
The seat: Was it comfortable? Was it set to the right angle?
The handle grips: Were they irritating? Too thick?
The brakes: Were they too hard to squeeze? Too loose?
The pedals: Were your feet able to reach them? Did your feet slip off of them?
The gears: Was it easy to shift gears with your thumb? Did the chain get stuck?
The idea illustrated here shows how a user would interact with the bike’s components to ride it. The bike example can easily translate to digital design components, which lend themselves to the same questions:
Was the main call to action easy to find on the page? Was it large enough and easy to click?
Was the font large enough and easy to read?
Was there enough color contrast between the background color and the text color?
Did everything fit on the screen, regardless of the device?
UX: User Experience
The user experience was the bicycle ride itself:
Did the rider enjoy themself while riding the bike?
Did the brakes work? ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.