May 2021
Beginner
295 pages
8h 35m
English
Content preview from 97 Things Every UX Practitioner Should Know
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Chapter 43. Design Meaningful International UX
Yingdi Qi
Our products are no longer used in single markets. Internet accessibility and digital innovations have reshaped the global user landscape. Nearly 60% of the world’s population is online, and 74% of those people do not speak English.
To drive user retention and business impact outside of your home market, it’s crucial to craft a user experience that resonates with an international audience. Resonance goes beyond “translating the UX copy.” It requires a deep understanding of the local users’ behaviors and their contexts of use to inform design efforts.
A while back, my team undertook the design of an identity verification flow. By talking with local users, we realized we had faulty assumptions: although identification cards are pretty common in the US, a large number of our worldwide audiences do not have a valid ID card. That wake-up call showed us that if our solution were to focus on uploading a photo of one’s ID card, we would exclude millions of users from registering. Engaging with international users up front helped us explore more accessible options early on and saved us 10x the cost of having to shift gears later in the cycle, let alone sparing us the pain of missing out on millions of global users.
Designing for international users is a fun, humbling, and rewarding challenge. Here are three approaches to set you ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.