Chapter 41. You Can’t Always Help Who You Want
James McElroy
Helping your coworkers deliver better customer experiences can be bad for your reputation as a design leader.
Sounds crazy, doesn’t it? This chapter explains when it’s time to stop selling great UX and start focusing on delivering great UX. Spoiler alert: focus on delivering excellent experiences for the people funding you instead of delivering mediocre experiences for everyone.
Especially when design leaders work in an organization with a low level of design maturity, we tend to evangelize the value of good design by helping anyone who will listen to us. This often means taking on side projects, volunteering our time, and working in areas outside of our primary team.
By helping solve other teams’ problems, we build credibility and increase demand for our services. To be clear, this process typically takes years, and the results are uneven; some teams increase their design maturity far faster than others.
If we’re successful (and perhaps a bit lucky), business leaders see the ROI of good design and begin shifting some funding tied to solving specific business problems to design so that we can help solve those problems.
In the early days of UX at many organizations, that help can be easy to deliver—if you’re starting with a terrible customer experience, the fixes are obvious.
But once you fix the obvious issues, things ...
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