May 2021
Beginner
295 pages
8h 35m
English
Content preview from 97 Things Every UX Practitioner Should Know
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 94. Don’t Ask Users to Predict the Future
Ingrid Cruz
When conducting user research, the goal is to identify our most pressing questions and find the shortest path to reliable answers. As such, it can be tempting to ask users direct and hypothetical questions—like how they think they might behave in a made-up scenario. When we do this, we ask the user to predict what they might do in the future. This may seem convenient, but it’s problematic because any number of unforeseeable circumstances or external factors could influence what they would actually do. Most people tend to recall fairly accurately what they did in the past, but when we ask them about what they might do in the future—even if they predict those things with a high level of confidence—they’re usually wildly inaccurate.
Hypothetical Scenarios Produce Unreliable Feedback
For example, if I ask you what you will eat for breakfast tomorrow, you will probably give me the best-case scenario. You might tell me that you will wake up early and make a hearty, organic, well-balanced breakfast. You will eat in peace as you contemplate the day and probably simultaneously meditate and do your morning workout.
Reality might look very different. Maybe you realize you’re not in the mood for a healthy breakfast, and instead you grab a day-old donut on your way out the door and wash it down with a venti-quad-eight-pump-vanilla-latte ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.