May 2021
Beginner
295 pages
8h 35m
English
Content preview from 97 Things Every UX Practitioner Should Know
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Chapter 76. Scale Research Through Stakeholder Advocacy
Matt DiGirolamo
Whether you’re starting as a sole practitioner or entering a somewhat established company, understanding how to scale UX research is critical for advancing your team’s UX maturity.
This work doesn’t happen all at once. And while it’s possible to get from zero buy-in to something greater than that, you should acknowledge that some executive willingness is going to be required to move all of this forward. But how do we get to that point?
Identify Current UX Maturity
Talk to people within the organization and figure out what they do now, what they know about UX, and their sentiment toward it. Map your UX maturity model by identifying gaps between where you want to be, what’s missing from the practice, and what is currently happening. There are myriad maturity models; research to find the right one for your practice.
Foster Awareness
Present to stakeholders and provide details about what you do, why you do it, how it’s done, and what value you provide. This “road show” can help identify allies in your endeavor. Keep these people close since they provide valuable outreach throughout the organization.
Next, do a quick and scrappy usability study on an area of opportunity. Once you have results to share, tell a compelling story of the work you just did. If value is there and stakeholders are looking to get more, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.