August 2008
Intermediate to advanced
250 pages
7h 31m
English
The history of complaint handling over the last twenty years paints its own compelling story about the future. The vast amount of research conducted points to basic truths about complaints that haven’t changed much in the past two decades and probably will not change much unless a fundamental shift occurs in the prevailing mind-set about complaints. As a clear-cut example, the limited response to written complaints (about 50 percent) hasn’t budged in two decades. Yet this is something that could be easily changed.
We have to ask ourselves why behavior patterns on the part of both consumers and organizations continue to remain the same. There’s no reason for customers to not complain at a greater frequency than ...
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