August 2008
Intermediate to advanced
250 pages
7h 31m
English
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How you talk about complaints shapes how you think about them. If you want to behave as if complaints are gifts, it helps to speak the language of complaints as gifts. This second part of the book begins by explaining the Gift Formula, an eight-step response to complaining customers. With practice, this approach can become second nature. Just as we thank a friend for a birthday gift, so too can we respond to a complaint as if it is a gift.
We will also look at strategies to increase goodwill. When complaint handlers interact with customers, especially if the customers are likely to ...
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