August 2008
Intermediate to advanced
250 pages
7h 31m
English
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When customers feel dissatisfied with products and services, they have two options: they can say something or they can walk away. If they walk away, they give organizations virtually no opportunity to fix their dissatisfaction. Complaining customers are still talking with us, giving us an opportunity to recapture their interest so they will be more likely to buy from us again. In the world of the modern Internet, word of mouth has grown from simple dinner-table conversation to a global shout at a banquet with thousands of diners. So as much as we might not like to receive negative feedback, customers ...
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