June 2025
Intermediate to advanced
240 pages
4h 48m
English
Martin Kihn is SVP of Market Strategy for Salesforce, where he is an evangelist for the Data Cloud and AI. Before joining Salesforce in 2018, he led the data-driven marketing practice as Research VP at Gartner, focusing on ad tech and analytics. Before that, he was VP and director of strategy and analytics at various Publicis Groupe agencies, including Digitas. After earning his MBA from Columbia Business School, he worked for a time as a management consultant – an experience described in his book House of Lies, which was the basis for a Showtime series starring Don Cheadle. He is the co-author of Customer Data Platforms (Wiley, 2021) and Customer 360 (Wiley, 2025).
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