June 2025
Intermediate to advanced
240 pages
4h 48m
English
Content preview from Agentforce
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Agentforce Kickoff, San Francisco
The day after the 2024 presidential election, Salesforce’s co-founder Marc Benioff assembles the 500 top leaders of his 80,000-person company in a windowless basement room at the Ritz Carlton San Francisco for an emergency summit.
Security is tight: employees are required to scan their badge at every elevator and hallway; bags are checked; homework is mandated.
The election isn’t mentioned. The date is a coincidence. The topic at hand is what Benioff believes is “the biggest thing to happen in any of our lifetimes” – something he’s decided to call Agentforce.
It will soon be a recognizable brand: Salesforce is preparing a massive TV campaign, and there’s already a billboard on Highway 101 to the SFO airport with the company’s trademark cartoon animals, rebuilt as robots in Ray-Bans, attesting “I Chose Agentforce.”
In a few months, there would even be a commercial during that strategic conversation between the Chiefs and the Eagles otherwise known as Super Bowl LIX. All of this AI awareness features Salesforce’s brand ambassador, Matthew McConaughey, at his Texas-whimsical best, reciting lines he seems to have written himself.
The campaign’s tag line morphs to “What AI Was Meant to Be.”1
Now the last time you saw an ad during the Super Bowl for a CRM company was … never.i Salesforce’s investment in associating its brand with AI and in making this astonishing, unsettling technology seem less frightening is unprecedented.
But this is an unprecedented ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.