Chapter 1Call My Agent!
Welcome to Agentforce: Harnessing the Agency of AI to Scale, Grow, and Lead Any Industry.
As you have probably guessed, this is a book about something called Agentforce. Agentforce was developed and is offered by Salesforce, one of the largest software companies in the world and the number-one customer relationship management (CRM) provider for many years.
If you've heard about Agentforce already and you're not a Salesforce customer, it's probably because it is the only AI agent platform that's advertised during football games. If you saw the ad with Matthew McConaughey drenched in the rain outside a high-end bistro while a gloating Woody Harrelson calls him “buddy” from a nearby sheltered table – and McConaughey explains that an AI agent could have prevented this dining disaster – well, that's Agentforce. Or if you were hustling through LaGuardia or the SFO airport and saw a billboard proclaiming “Agentforce can help thousands of shoppers with spot-on style recos. Every second.” – that too.
The topic of this book is much bigger than a single product from a single company. It is about nothing less than a total transformation in the way work gets done in the modern enterprise, large or small. It's about how you can actually use the recent, mind-bending advances in the power of artificial intelligence (AI) to act alongside human workers, doing real work like helping customers, nurturing leads, and – yes indeed – finessing dinner reservations.
That's right: ...
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