12.

Keep Calm and Manage On: Crisis Management

Crisis management has become a crucial part of internal and external corporate communications, and it’s an area where agility is more essential than ever. Today’s CEOs are not only chief executive officers but also chief reputation officers, tasked with being the face of their corporations and weathering the tempests that swirl all over social media and spiral into a funnel cloud at alarming speed.

How can we be agile PR professionals amid so much chatter, misinformation, and seemingly endless blasts of scandal? With privacy out the window and transparency now the gold standard, how can we get ahead of crises and keep calm and manage on?

The Age of Misinformation

To the uninitiated, PR can seem like ...

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