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Agile PR by THE TEAM AT HAVAS PR, Marian Salzman

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NOTES

PREFACE

1.Michael Barthel, Elisa Shearer, Jeffrey Gottfried, and Amy Mitchell, “The Evolving Role of News on Twitter and Facebook.” Pew Research Center, July 14, 2015. Journalism.org/2015/07/14/the-evolving-role-of-news-on-twitter-and-facebook.

CHAPTER2

1.“Truthiness.” Urban Dictionary. Urbandictionary.com/define.php?term=truthiness.

CHAPTER3

1.Piers Fawkes, “How Ikea Wins Business Through Co-Creation & Collaboration.” PSFK, July 17, 2014. Psfk.com/2014/07/ikea-brand-strategy.html.

2.James Fontanella-Khan and Shannon Bond, “Atlantic Media in Talks to Sell Quartz.” Financial Times, December 10, 2015. Ft.com/cms/s/0/3260d3a0-9f86-11e5-beba-5e33e2b79e46.html#axzz418RXtVFB.

3.“Global Trust in Advertising.” Nielsen, September 28, 2015. www.nielsen.com/content/dam/nielsenglobal/apac/docs/reports/2015/nielsen-global-trust-in-advertising-report-september-2015.pdf ...

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