Imagine walking into your favorite physical bookstore to browse the aisles. Imagine that you’re encouraged to leave notes on any book, CD, or DVD letting others know how you feel about it—good or bad. Imagine being able to peer into other people’s shopping bags when they have items similar to yours. Or imagine looking at the store’s business records to see which books are most popular with people from your area. Amazon provides features that make all of this possible. Browsing the virtual aisles of Amazon is a unique experience because there are opportunities at every turn to connect with other Amazon visitors.
The hacks in this chapter focus on how you can use the community features effectively, integrate them with a remote web site, or combine them in different ways to get a different view of the information.