Foreword
Building groundbreaking technology is at the core of the Amazon.com mission. This focus on technology brought us to Amazon, gets us up in the morning, and occasionally keeps us here late at night. And we’re not alone. From the edgy garage band selling its first album through the Associates program to the Fortune 500 retailer watching its e-commerce division grow with Amazon Services to the scrappy entrepreneur building a business from the ground up on Marketplace, Amazon.com has become much more than a web site. In fact, we see such abundant activity and opportunity for growth on the Amazon.com platform that we consider it more an ecosystem than a web site.
This Amazon.com ecosystem is creating opportunities not just for online shoppers, but for so many different individuals and businesses of all shapes and sizes that this book comes at an ideal time. There are tools and tips in this book that appeal to a wide variety of audiences: online shoppers, web site owners, sellers of products, and software developers. We hope that Amazon Hacks will spur innovation and help people get the most from the ecosystem we all create collectively every day. We’ve seen the other O’Reilly & Associates Hacks Series books fly off Amazon’s virtual shelves by the thousands, know first-hand how far they can reach—to more than 220 countries and counting—and can’t wait to see how this book will help people use the ecosystem to surprise us.
Amazon Hacks is much more than a guide for getting the most ...