Use customer ratings as a guide to which books you should be looking at.
Average customer ratings are one of those aggregate features where it’s not the voice of a single Amazon user giving advice, but rather it’s the collective advice of everyone who has written a review. Each review includes a 1-5 star rating, and the average review reflects the group opinion of a book.
You can sort any search results by choosing Avg. Customer Review from the “Sort by:” drop-down menu on any results page (see Figure 3-3). Make the selection and click Go! to reorder the results.
Figure 3-3. Sorting by Average Customer Review
If you’re performing power searches via a URL [Hack #9], you can sort by review with
rank variable set to
http://www.amazon.com/exec/obidos/search-handle-url/[RETURN] ix=books&fqp=power%01publisher%3AO%27Reilly%20and%20keywords%3AHacks[RETURN] &sz=100
If you have a specific set of books that you’d like to sort by review rank, you can use a power search and include each ASIN:
This query looks for the products 0596004478, 0596004605, and 0596004613 and sorts the results by average customer rating.
As with most sorting-related values, you can specify ...