July 2017
Beginner to intermediate
378 pages
10h 26m
English
If you ask a hundred people to define analytics, you are likely to get a hundred different answers. Each person tends to have his or her own definition in mind that can range from static reports to advanced deep learning expert systems. All tend to call efforts in the wide ranging territory analytics without much further explanation.
We will take a fairly broad definition in this book as we are covering quite a bit of territory. In their best selling book Competing on Analytics, Tom Davenport and Jeanne Harris created a scale, which they called Analytics Maturity. Companies progress to higher levels in the scale as their use of analytics matures, and they begin to compete with other companies by leveraging it.
When we use ...