Analytics for the Internet of Things (IoT)

Decorating Your Data - Adding External Datasets to Innovate

"What if rich women like their houses colder than poor women?"

Oh no, you think. Your boss just asked an odd question and this usually means one thing. He has been assigned a SEWOTI, which means you have been assigned a SEWOTI (Stupid Executive Waste Of Time Idea). How would you even answer a question like that? Would that not require some extensive marketing surveys?

"Interesting question, how did it come up?" you ask.

"John, the Senior Vice President of Sales, was talking about how cold his wife likes to keep the house in the summer," he answered, "So we got to thinking that maybe wealthy women just like it colder. And if that was the case, maybe we should market the new top of ...