Analytics for the Internet of Things (IoT)

Customer information

As obvious as it may be, it bears pointing out how important incorporating information about the customer is to uncovering value from your IoT data. Information such as customer address can be geocoded to get the latitude and longitude coordinates. This can be used to establish a device location, which will allow you to build another layer of analytics.

Understanding things such as sex, age, or income level can help identify patterns not visible otherwise. For industrial customers, knowing industry and application of the equipment where your device is located can be the key that unlocks hidden patterns in the data. For these and many other reasons, customer information should be at the top of the list of internal datasets ...