Analyzing and Securing Social Networks

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4

Data Mining Techniques

4.1 INTRODUCTION

We have used data mining and analytics techniques in several of our efforts in social media. For

example, in Section II, we discuss algorithms for location-based data mining that will extract the

location of the various social media (e.g., Twitter) users. These algorithms can be extended to extract

other demographics data. Our prior research has also developed data mining tools for sentiment

analysis. In Section III, we illustrate how the various data mining techniques can be applied on

social media data to extract sensitive information about the various individuals and consequently

violate privacy ...