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Attracting Perfect Customers
book

Attracting Perfect Customers

by Stacey Hall, Jan S. Stringer
October 2001
Intermediate to advanced
200 pages
4h 7m
English
Berrett-Koehler Publishers
Content preview from Attracting Perfect Customers
93

11 Multiplicity: When One Plan Is Not Enough

A good garden may       have some weeds.              Thomas Fuller

JUST AS a garden is more attractive when it is filled with a variety of plants and flowers, colors and hues, so too is your business when it is filled with a variety of perfect customers and other stakeholders, such as employees, vendors, partners, and associates.

When we are working to achieve truly big and great goals, such as attracting more perfect customers and clients, we are most likely not working on these goals by ourselves. We are working with partners or employees or investors or other stakeholders who are involved in helping us to achieve these goals. It is essential that these folks also be perfect for you in order ...

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Publisher Resources

ISBN: 1576751244