PART II The Strategic Attraction Planning Process

Visioning—constant      interaction with the   brightness of the future.                 Jack Canfield

YOU ARE now ready to envision, create, and implement your own Strategic Attraction Plan— a plan for attracting more of your perfect customers or clients. Before we begin, it is important to note that a Strategic Attraction Plan is distinct from a business plan, and both are necessary for the effective and successful development of any organization. A Strategic Attraction Plan is created to ensure that an organization is bringing the right customers to its door and Web site. A business plan makes sure that the operations of an organization will perfectly support these customers once they ...

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