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Attracting Perfect Customers
book

Attracting Perfect Customers

by Stacey Hall, Jan S. Stringer
October 2001
Intermediate to advanced
200 pages
4h 7m
English
Berrett-Koehler Publishers
Content preview from Attracting Perfect Customers
151

TIP 16 You Are More Attractive When You Establish Your Expertise

A wise man will make more     opportunities than he finds.                        Francis Bacon

WITH YOUR powers of attraction in full force today, it is time to envision yourself as an expert about your industry.

In the Strategic Attraction Planning Process, nothing is as attractive as providing education. The more opportunities you have to educate someone else about your industry, the more attractive you become. One of the best venues for sharing your knowledge is through involvement with networking groups and organizations. If you already belong to at least one referral club, networking group, or business-related organization, great!

Today, offer yourself as a speaker ...

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Publisher Resources

ISBN: 1576751244