October 2001
Intermediate to advanced
200 pages
4h 7m
English
Great partnerships are characterized by generosity— an abundance mentality and a giving attitude that willingly, even eagerly, go beyond the basic requirements. Chip R. Bell and Heather Shea Dance Lessons
THE BASIC assumptions upon which traditional marketing approaches are built are ready for updating. For example, if we asked whether businesses actually have to compete for customers, the answer would certainly be “Of course, they do!” But there is an alternative perspective, an approach that can create a dramatic shift, not just in the way business is ...
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