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Becoming Facebook by Mike HOEFFLINGER

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12

How Facebook Became the Biggest of the Big

LESSON 10:Care more.

Background: Significant change requires an unusual degree of day-in-and-day-out effort. Only an extraordinary degree of passion can fuel that effort.

Facebook’s Move: Facebook succeeded—to even Zuckerberg’s surprise—against giant competitors who were in a better position to deliver on the kind of services Facebook built because they cared more about delivering on their mission even in the midst of their most difficult moments. Today, over a billion people a day use Facebook.

Thought Starter: Does anyone care more about your mission than you?

The Terrible, Horrible, Very Bad, No Good 124 Days

A month after the well-received announcement of the Instagram acquisition—and still ...

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