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Part 1 Setting the Scene
1: The Bell Tolls: Half the company it used to be
2: Finding Your Inner Zuck: Everything at Facebook starts with Mark Zuckerberg, but it doesn’t end there
Part 2 10 Challenges on the Road from Also-Ran to Juggernaut
3: How Facebook Turned Down $1 Billion
LESSON 1: Know whether this is your next thing or your last thing.
4: How Facebook Became Your Lens on the World
LESSON 2: Add by subtracting.
5: How Facebook Grows . . . and Grows
LESSON 3: Know your North Star Metric, Magic Moment and Core Product Value ...