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Becoming Facebook by Mike HOEFFLINGER

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8

How Facebook Beat Google

LESSON 6:Crossing the chasm is the best defense.

Background: Before you attack your competition—or are attacked by them—you have to understand each other’s state of adoption among your customers and plan accordingly.

Facebook’s Move: When Google came after them with a similar product, Facebook understood it had the advantage of having “crossed the chasm” with consumers. Instead of panicking, they doubled down on their strengths in the face of Google’s attack.

Thought Starter: What is the state of adoption of your offering? What about that of your competitor(s)?

By the beginning of 2011, Facebook had vanquished the likes of Friendster, MySpace and Twitter, but comparatively those were the minor leagues of the Internet, ...

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