December 2013
Intermediate to advanced
160 pages
3h 58m
English
Content preview from Belief Systems, Religion, and Behavioral Economics
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Appendix
Resources for Businesses on Religious Distributions
The following list of resources should help businesses desiring to understand the demographic breakdown of a geographic area with regards to religious affiliation. Note, however, that these general statistics may not apply to a business’ target market; hence, further research is necessary to fully understand the religious affiliation and degree of religiosity of specific market segments.
Recent Research
• Association of Religious Data Archives: www.thearda.com
• Pew Forum for Religious Research: www.religions.pewforum.com
• Gallup, www.gallup.com/tag/religion.aspx
• American Attitudes: Who Thinks What about the Issues that Shape Our Lives, by New Strategist Publications (2010) ...
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