Appendix

Resources for Businesses on Religious Distributions

The following list of resources should help businesses desiring to understand the demographic breakdown of a geographic area with regards to religious affiliation. Note, however, that these general statistics may not apply to a business’ target market; hence, further research is necessary to fully understand the religious affiliation and degree of religiosity of specific market segments.

Recent Research

•   Association of Religious Data Archives: www.thearda.com

•   Pew Forum for Religious Research: www.religions.pewforum.com

•   Gallup, www.gallup.com/tag/religion.aspx

•   American Attitudes: Who Thinks What about the Issues that Shape Our Lives, by New Strategist Publications (2010) ...

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