December 2013
Intermediate to advanced
160 pages
3h 58m
English
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CHAPTER 8
Managerial Implications for Businesses
Although implications for businesses have been discussed throughout this book, this chapter is devoted to recapping these previous recommendations along with providing a course of action for businesses. The key takeaway point is that religion influences consumer behavior. Businesses need to step away from exclusive reliance on traditional demographic (e.g., age, gender, education) and psychographic (e.g., personality, lifestyle) descriptors of a target market and examine how religion defines the core values of the target market. We are not advocating ignoring other demographic and psychographic influencers but rather proposing to include religion in the mix. Effective marketing must realize the ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.