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Belief Systems, Religion, and Behavioral Economics
book

Belief Systems, Religion, and Behavioral Economics

by Elizabeth A. Minton, Lynn R. Kahle
December 2013
Intermediate to advanced
160 pages
3h 58m
English
Business Expert Press
Content preview from Belief Systems, Religion, and Behavioral Economics

Preface

We are pleased to introduce our book on religion, belief systems, and behavioral economics. Across all fields of business, religion is often seen as a taboo topic. We have found when presenting religion and consumer behavior papers that academic audience members often either protest that religion has no part in business or want to proselytize for their own religious beliefs; however, religion has a definite (and non-proselytizing) place in business and, more specifically, in behavioral economics. We know how critical it is when studying such a controversial topic to take a scientific vantage point – we are not advocating faith but rather scientifically examining how faith influences many different aspects of consumption, consumer-related ...

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Publisher Resources

ISBN: 9781606497050