Preface

We are pleased to introduce our book on religion, belief systems, and behavioral economics. Across all fields of business, religion is often seen as a taboo topic. We have found when presenting religion and consumer behavior papers that academic audience members often either protest that religion has no part in business or want to proselytize for their own religious beliefs; however, religion has a definite (and non-proselytizing) place in business and, more specifically, in behavioral economics. We know how critical it is when studying such a controversial topic to take a scientific vantage point – we are not advocating faith but rather scientifically examining how faith influences many different aspects of consumption, consumer-related ...

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