Index

A

Adler, A., 81

Adventists, 33

advertising, influence of religion, 84–85

Best Buy and Holiday advertising, case study, 91–94

differences between less religious and more religious consumers, 87–88

in Muslim countries, 85–86

religious symbols, use, 28, 69

women portrayal, 85

agnostics, 4, 12, 15, 65

view on religious Truths, 10

Allport, G.W., 12, 17–18, 66, 78, 81

American Psychological Association (APA), 74

Anglicans and Episcopalians, 32

Another Testament of Jesus Christ, 34

Apostle’s creed, 32

Aquinas, St. Thomas, 6

Assembly of Muslim Jurists in America (AMJA), 85

atheists, 4, 10, 12, 15, 65

attitudes vs. behaviors, 7

attribution theory, 82

autokinetic illusion, 6

B

baby boomer consumers, 64

Baptism, 29, 32–33

Baptists, 29

behavioral economics, ...

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