CHAPTER 10

Conclusion

Recapping: Why Belief Systems?

Belief systems are composed of core values. Vast amounts of research show that core values are strongly linked with consumer behavior. Thus, an understanding of belief systems is critical for understanding consumer behavior. Belief systems can be dictated by culture, but more often than not are based on religious affiliation. Even cultural beliefs are influenced by religious beliefs.

Religious belief systems develop from religious doctrine and scriptures as well as from teachings of religious leaders. These religious beliefs influence everyday behavior, longevity of consumers, and dictate moral behavior, among other things. Thus, it is vital that businesses understand religious belief systems ...

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