There are two kinds of profitability. There is profit as private gain and profit as a somewhat rough guide to mutual satisfaction between the corporation and its stakeholders. It is the latter which has kept the west far ahead of statist economies. An imperfect feedback loop is better by leagues than no feedback loop at all. Yet multiple feedbacks are more effective still. Profit as one element of multiple measures of what is valuable is the way forward strategically. It is the only way toward sustainable development.