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Blogging to Drive Business: Create and Maintain Valuable Customer Connections, Second Edition by Eric Butow, Rebecca Bollwitt

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4. Blogging Responsibly

In the online and offline worlds, people chat and share opinions about businesses, products, and services. Whether it is through a word of mouth endorsement, a post written on a Facebook wall, or a quick chat with a colleague over lunch, chances are that the public is already discussing your company in some form or another.

By learning how to engage people through open, online channels, you can truly connect with your customers. With a business blog, you not only get your messaging out to your audience but also bring your audience’s comments in, making your blog the home base for these online conversations.

Listen to Your Audience

Listening to your audience and enabling it to speak builds a trust that can motivate your ...

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