October 2012
Beginner
320 pages
7h 37m
English
book
Blogging to Drive Business: Create and Maintain Valuable Customer Connections, Second Edition
by Eric Butow, Rebecca Bollwitt
Content preview from Blogging to Drive Business: Create and Maintain Valuable Customer Connections, Second Edition
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4. Blogging Responsibly
In the online and offline worlds, people chat and share opinions about businesses, products, and services. Whether it is through a word of mouth endorsement, a post written on a Facebook wall, or a quick chat with a colleague over lunch, chances are that the public is already discussing your company in some form or another.
By learning how to engage people through open, online channels, you can truly connect with your customers. With a business blog, you not only get your messaging out to your audience but also bring your audience’s comments in, making your blog the home base for these online conversations.
Listen to Your Audience
Listening to your audience and enabling it to speak builds a trust that can motivate your ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.